Pricing

Simple pricing. Customers included.

Every plan is a monthly cohort of AI customers who walk your site and hand back experience feedback in their own words. No meters, no per-response surcharges, no surprise line items.

Free

$0

no card required

5 AI customers to start — the full experience, free.

  • 5 AI customers on signup
  • Every feature included
  • 1 site
  • Live journeys + friction reports

Starter

$29

per month

40 AI customers walk your site every month.

$1,300 of human-tester insight at $32.50/session — for $29.

  • 40 AI customers / month
  • 2 sites
  • Unused customers roll over a month
  • Top-ups never expire
Most popular

Growth

$99

per month

Weekly full-cohort runs across three sites.

$6,500 of human-tester insight at $32.50/session — for $99.

  • 200 AI customers / month
  • 3 sites
  • Unused customers roll over a month
  • Top-ups never expire

Scale

$299

per month

For agencies and multi-site teams.

$24,375 of human-tester insight at $32.50/session — for $299.

  • 750 AI customers / month
  • 10 sites
  • Unused customers roll over a month
  • Top-ups never expire

Enterprise

For teams that need more than a bigger cohort.

  • SSO / SAML
  • Sandbox & staging environments
  • Custom persona libraries
  • API
  • SLA
  • DPA
  • Invoicing
  • Dedicated support

How we're different

  • Participants included — no $5-per-response meter
  • Unused customers roll over a month — rare in this industry
  • Top-ups never expire
  • You're only charged when a customer delivers their verdict — failed journeys are on us
  • Transparent pricing — no “book a demo” wall

Top-ups

Need more customers this month?

One-off packs on any plan. They sit in their own bucket and never expire— a renewal can't claw them back.

never expires

25 AI customers

$19 · $0.76 per customer

never expires

150 AI customers

$69 · $0.46 per customer

never expires

500 AI customers

$179 · $0.36 per customer

Questions

The fine print, minus the fine print

What exactly is an AI customer?
A persona with a budget, patience level, device, and goal that becomes a live browser agent on your real site. It browses, gets confused, gives up or checks out — then tells you how the journey felt, in its own words. One AI customer = one completed customer journey.
What happens when I run out?
Nothing scary. Launching a new run simply asks you to top up or upgrade — we never silently bill you or start a metered overage.
Do unused customers roll over?
Plan customers carry over one month, capped at 2× your monthly allotment. Top-up customers sit in a separate bucket and never expire.
Is anything else ever charged?
No. Site analysis and persona generation are free on every tier, including Free. Your customers are the only thing that ever costs anything, and only when they deliver their verdict.
Can I cancel anytime?
Yes — one click in the billing portal, no email required. You keep full access until the end of the period you paid for.

5 AI customers free on signup — meet them before you spend a dollar.