See your site through your customers' eyes — human and AI
Lifelike shoppers tell you why customers leave. AI checks tell you if ChatGPT recommends you.
Paste your URL. In ten seconds you'll know whether AI assistants can find and recommend you — and which competitors they name instead. Then send shopper personas (run by AI) through your real site and hear, in their own words, where it lost them.
✓ Free: the instant check, plus 10 shopper personas every month — no card
NewOr skip the account: one-time Deep Audit — $99.99, report in 12h
yoursite.com
under live test
Priya: “Shipping showed up at the last step — $12 on a $38 cart. Felt like a trap.”
Real production totals, not projections. And you can read every shopper's transcript yourself — screenshots and reasoning, step by step. Nothing is a black box.
The deliverable
This is what lands in your inbox ~9 minutes after you paste a URL
Not a wall of charts. A short, ranked list of the moments that cost you customers — each one in the customer's own words, with the full journey transcript one click away.
Friction report — sundialsupply.com
20 shopper personas · run finished in 9m 12s
13
reached their goal
5
gave up
2
blocked
Shipping cost appears only at the last step
“$12 shipping on a $38 cart, revealed at the very end. Felt like a trap — I closed the tab.” — Priya · budget shopper
Sale banner covers the cart button on small screens
“I kept tapping the cart and the banner swallowed it. Three tries, then I gave up.” — Marcus · mobile-first, low patience
Size guide is filed under “Fit”, where nobody looks
“I wanted a size chart. “Fit” wasn’t where I thought to look — found it by accident.” — Elaine · careful comparer
Every finding links to the full journey — screenshots plus the customer's reasoning, step by step.
Read a full sample report10 shopper personas free every month · no card, no trial clock
New · AI visibility
AI assistants are the new storefront. Are you even on the shelf?
More people now ask ChatGPT, Claude, or Gemini “what's the best ___?” instead of searching. The assistant names a few brands and the shopper buys one. If it can't read your site, it never names you — and you lose the sale before the visit even happens. No bounce rate for a visit that never occurs.
An AI visibility run checks exactly this: whether each assistant sees, ranks, and can use your site, then hands you an AI Readiness Score, the specific things tripping the AI up, and which competitors get named instead of you.
- Tested against ChatGPT, Claude & Gemini — the assistants your buyers actually use.
- Fixes in plain English — and a re-run to prove the score went up.
AI visibility runs ship with every paid plan.
AI Readiness — trailhead-outfitters.com
Tested with ChatGPT, Claude & Gemini
ChatGPT
Named 5 brands — not you
Gemini
Didn't mention your store
Claude
Ranked you #6 of 8
Recommended instead of you
34
Visibility
71
Findability
58
Readability
66
Actionability
52
Checkout reachability
Your products have no structured data
Assistants can't read your prices or categories, so they leave you out of “best …” answers.
Key details live inside images
Specs and prices are baked into pictures an AI agent can't parse.
Illustrative score card — a fictional store. Yours runs on your real site.
Don't want an account? One-time Deep Audit
Watch 20 shoppers try to buy from your store — once, $99.99, done.
- · 20 lifelike shopper personas walk your store — every session recorded, watch each replay
- · 20 AI-visibility runs — does ChatGPT recommend you, or your competitors?
- · The written friction report (PDF), every issue tagged High / Medium / Low, human-reviewed
- · A fix list your developer can work top to bottom — and a partner who'll implement it at 50% off
- · In your inbox within 12 hours, guaranteed — no account, no subscription, money-back guarantee
Riley
Freelancer · needs invoicing · trial-starter
Sam
Runs a 4-person agency · comparing plans
Dana
Wants a demo call · very low patience
Simulated run — your dashboard looks exactly like this mid-run. The real thing, on your own site, is free in ~10 minutes.
How it works
Paste a URL. Meet your customers. Read the report.
Free end to end — 10 shopper personas every month, no cardPaste your URL
Confirm it's yours and we start crawling in about two minutes. No scripts, no snippet, no DNS record — nothing installed on your site.
Meet your customers
We read a few of your pages, work out what you offer, and generate a cast of personas — budgets, devices, patience levels, goals. Edit any of them, pick who runs.
Watch live, read the report
Each persona browses your real site in its own browser while you watch screenshots and reasoning stream in. Minutes later: a health score and every rough moment, in their words.
Then it loops: mark findings Fixed or Ignore, send the same customers back in, and get proof for every fix.
A note from the founder
I built mocktomer because I kept shipping things that looked fine to me and quietly confused everyone else. Analytics told me where people left — never why.
Now a crew of shopper personas walks through everything I ship and tells me exactly where it hurt, in plain words. It's early: no logo wall, no borrowed testimonials. What I can offer instead is the product itself — free every month, with full transcripts, so you can check every claim yourself.
— the founder
Hard guardrails
- Stops at checkout — never enters real card data
- Only tests sites you confirm you're authorized to
- Your data never trains AI models
Don't trust AI feedback? Fair. Run it free and read the transcripts yourself — every finding shows the screenshots and the reasoning behind it.
Find out where you lose customers — and whether AI even recommends you
A free check on any site, plus 10 shopper personas and their full friction report free every month — no card.
Don't trust AI feedback? Run it free and read the transcripts yourself — every claim is auditable.